Everyone asks: “How can I get attention?”

I’m asking: “What can we do with that attention?”

At Shape of Media, I analyze the structures behind online media through studying historical patterns, examining present-day case studies, and predicting the industry’s future.

👋🏼 Hi, I’m Jamie

I’ve been obsessed with the creator economy since I was ten years old. I lied about my age to post my first YouTube video in 2013. At 14, I went viral. My 200+ videos have gained over 2,000,000 views.

Now I’m 21 — with a business degree from WashU, experience at Creator Now (acquired by VidIQ), and three months before I start in management consulting. Shape of Media is my space to go deep on:

  • Creator business strategy

  • Digital labor

  • Audience ownership

  • AI transformation

  • … and more

If you’re a creator, strategist, operator, or a media nerd like me, please subscribe and follow along. Let’s map the future.

Find me on: X/Twitter & LinkedIn.

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Studying the patterns of media.

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I'm writing a college advice book during my senior year at Washington University in St. Louis. This book will not teach you how to get a 4.0 GPA or a prestigious internship. This book will teach you how to succeed by your own standards.